MTC Medical Congress CORPORATE SCENOGRAPHY Dermatology Congress Experience April 2026 | São Paulo, Brazil Concept The creative concept combined the elegance of classical aesthetics with cutting-edge technology, translating the client's vision of connecting the past of aesthetic medicine with its technological future. Spatial Design The exhibition space was planned to integrate product demonstrations, networking areas, and lecture stages, ensuring a seamless visitor journey throughout the congress. Brand Experience A premium two-day experience designed to showcase the latest innovations from e.brain, IMG, and EVO, creating an immersive environment for invited dermatologists and healthcare professionals. Event Activation The scenography reinforced the identity of the three brands while supporting product launches, expert presentations, and live demonstrations, delivering an engaging and memorable experience for attendees. Previous 01 02 03 04 05 06 07 Next 01 / 07 Close Previous Next 01 02 03 04 05 06 07

The Iconinc Lab Retail Experience Spatial & Flagship Design Academic Project ELISAVA, Barcelona 2026 | Spain Concept & Brand Strategy Developed during my Postgraduate studies in Retail Design and Branding at Elisava, this project targeted an emerging Brazilian scalp-skincare brand. The goal was to elevate a niche product into a fully realized spatial experience. Retail Expansion Planning Beyond the physical store, the project required a comprehensive 5 to 10-year scalable expansion strategy, designing modular systems adaptable to different retail formats and international markets. Spatial & Flagship Design Design of the brand's primary retail environment, translating the product's scientific yet organic DNA into architecture. Key features include a raw stone service counter contrasted against glossy terracotta tiling to create a tactile customer journey. Multi-Format Visual Merchandising Development of versatile commercial touchpoints, ranging from custom pop-up installations to premium corner displays tailored for major global department stores like El Corte Inglés. Previous 01 Main Facade 02 Project Details 03 Project Details 04 Product Display for Department Stores ( El Corte Inglés) Next 01 / 04 Close Previous Next Main Facade 01 Main Facade 02 Project Details 03 Project Details 04 Product Display for Department Stores ( El Corte Inglés)

PERSONAL PROJECT PHOTOGRAPHY Selected Photography Projects "My personal photography projects explore architecture, urban landscapes, textures, light, and everyday scenes. Through photography, I develop a deeper understanding of composition, proportion, and the relationship between people and spaces—skills that directly influence my approach to architecture and design" Previous 01 02 03 04 05 06 07 08 Next 01 / 08 Close Previous Next 01 02 03 04 05 06 07 08

Vents Store RETAIL DESIGN Vents Store For Scena21 April 2024, SP - Brasil Brand Activation Project Apartment transformation into an exhibition space for comedian Thiago Ventura's clothing and accessories brand. Integration of street style with the artist's visual identity, creating an internal area as a "stage" for collection presentation Space Reformulation Apartment redesign project transforming it into a functional commercial gallery, maintaining street style essence and creating an immersive and interactive environment for the brand. Visual Identity Design Complete development of visual language, from conceptual references to final drawings. Creation of installable elements that connect the brand to Thiago Ventura's identity in his presentations and visual communication. Creative Direction Comprehensive coordination of the project's creative aspect, from conceptualization to final execution of design elements, ensuring visual cohesion throughout the space.

Bom dia Obvious SET DESIGN PODCAST STUDIO Creative Direction & Concept For Scena21 May 2024, SP - Brasil Creative Direction & Concept Translating the identity of brands, podcasts, and shows into unique spatial concepts. Creating strong visual narratives that connect scenography to the project's purpose and audience. Technical Drawing & Detailing Developing precise technical layouts, executive detailing, and assembly drawings to ensure a seamless and secure transition from the 3D concept to the physical build. Object Curation & Styling Meticulous selection and curation of objects, textures, furniture, and decorative elements that give soul to the set, ensuring aesthetic coherence and alignment with the desired message. On-Site Art Direction & Assembly Technical supervision and art direction on-site during the physical assembly of the set, ensuring the final execution, styling, and lighting perfectly match the approved design. For Scena21 May 2024, SP - Brasil Previous 01 3D Render 02 Podcast founder Marcela Ceribelli 03 Project final result 04 Set production Next 01 / 04 Close Previous Next 3D Render 01 3D Render 02 Podcast founder Marcela Ceribelli 03 Project final result 04 Set production

Numanice Ludmilla BRAND EXPERIENCE STAGE & TOUR SCENOGRAPHY For Scena21 2022-2023-2024 SP - Brasil Creative & Artistic Direction Developing the overarching visual identity, creative design concepts, and artistic direction for high-scale stages and immersive brand activations throughout the tour. Stage Design & Technical Drawings Creating detailed structural schematics, scale layouts, and technical drawings for large-scale stage setups, including high-capacity stadium and arena configurations. Project Highlights Grammy-Winning Project: Part of the team behind the nationwide tour of Latin Grammy-winner Ludmilla, managing massive crowds of up to 45,000 attendees. High-Scale Scenography : Designed and detailed monumental stage setups, including a landmark production at the Marquês de Sapucaí Sambadrome for 33,000 people. National Roadshow Supervision : Coordinated field execution, assembly, and logistical management in multiple capitals across Brazil over a span of two years. B2B Client Relations : Led active design alignment and client-facing communication with prominent co-branding agencies and partner sponsors. Stakeholder & Agency Relations Managing key interfaces and alignment between the creative team, brand partners, and external production agencies to ensure seamless execution and brand consistency. National Tour Management & Supervision Overseeing logistics, on-site assembly supervision, and real-time quality control across multiple cities to guarantee identical, high-standard visual deliveries. Photo opportunity For Scena21 2022-2023-2024, SP - Brasil Previous 01 Stage Render 02 Real Stage 03 Render Photo Op 04 Real Photo Op 05 Render Photo Op 06 Team Next 01 / 06 Close Previous Next Stage Render 01 Stage Render 02 Real Stage 03 Render Photo Op 04 Real Photo Op 05 Render Photo Op 06 Team

GABRIELA ARENA Architecture Spatial & Brand Architecture Strategy Creative Strategy Design Spatial Design Spatial Design "An architect by training, I have always believed that artistic expression can take many forms. Over the years, I have grown into brand and experience design, while always maintaining a sensitive eye for photography and everything related to communication and creativity." "Arquiteta de formação, sempre acreditei que a expressão artística pode tomar muitas formas. Ao longo dos anos, me desenvolvi no design de marca e de experiências, mantendo sempre um olhar sensível para a fotografia e tudo o que envolve comunicação e criatividade." Contact ADDRESS Carrer de la Industria, 30 Barcelona, Spain Avenida Jandira, 268 São Paulo, Brazil gabriela.arena03@gmail.com +34 610523302 +55 16 996190307 (Whatsapp) EMAIL PHONE JP Interiores January 2022 – June 2022 Junior Architect Education Postgraduate Degree Retail Design and Branding ELISAVA, Barcelona, Spain 2025–2026 Experience Creative Project Manager (Present) Independet Projects Creative direction and execution, from concept to production. Direct client management, from brief to final delivery. Space design and experience setup, 3D modeling for brand activations. Brand identity creation focused on audience experience. Junior Project Coordinator (2022) JP Interiores Interior design coordination and creative execution. Managing brand consistency within residential and commercial spaces. Detailed executive planning and vendor coordination. Skills & Languages Technical Skills SCENA21 June 2022 – February 2025 SketchUp AutoCAD Adobe Suite Lumion Microsoft Office Specialization Visual Merchandising Istituto Europeo di Design - SP, Brazil 2024 Languages Portuguese — Native Spanish — Advanced English — Professional Specialization Commercial Architecture Centro Universitário Belas Artes - SP, Brazil 2021 Senior Architect (2022 - 2025) SCENA21 Transformed brand essence into sensory activations with visual impact. Large-scale visual identities for major projects with nationwide impact. Led client relations and end-to-end project coordination. Architecture Internship (2021) Leo Varella Design Construction management and schedule monitoring on-site. Project compatibility and adjustment of technical drawings. Drafting executive plans and aesthetic solutions. Focus Spatial Architecture Brand Strategy Experience Design Visual Merchandising Bachelor's Degree Architecture and Urbanism PUC Campinas - SP, Brazil 2016–2021 SET DESIGN Bom Dia Obvious Podcast RETAIL DESIGN Vents Store BRAND EXPERIENCE Numanice Ludmilla VISUAL MERCHANDISING IED Art&Design Course CORPORATE SCENOGRAPHY MTC Medical Congress RETAIL DESIGN ELISAVA The Iconinc Lab photography Personal Project

IED Art&Design Course VISUAL MERCHANDISING Final Visual Merchandising Specialization Project Academic Project IED São Paulo June 2024 | São Paulo, Brazil Concept & Mood Board Development of the creative concept inspired by the atmosphere of winter in the mountains. This stage included the creation of a mood board featuring references for colors, materials, textures, and overall ambiance that guided the entire project. Corner Design Design of a dedicated retail corner that translated the project's concept into a cohesive display, highlighting products while reinforcing the collection's narrative and enhancing customer engagement. Store Layout & Zoning Creation of a floor plan defining the store's functional areas, including product displays, customer circulation, the themed corner, and the storefront window, ensuring a strategic and engaging shopping experience. Window Display Design Development of the final storefront window display, bringing the "Winter in the Mountains" concept to life through a compelling visual composition designed to capture attention, communicate the campaign's identity, and showcase the featured products. Academic Project - IED São Paulo June 2024 | São Paulo, Brazil Previous 01 02 03 Next 01 / 03 Close Previous Next 01 02 03