portfolio
2026
IED Art&Design
Course
VISUAL MERCHANDISING
Final Visual Merchandising Specialization Project
Academic Project
IED São Paulo
June 2024 | São Paulo, Brazil
Concept & Mood Board
Development of the creative concept inspired by the atmosphere of winter in the mountains. This stage included the creation of a mood board featuring references for colors, materials, textures, and overall ambiance that guided the entire project.
Corner Design
Design of a dedicated retail corner that translated the project's concept into a cohesive display, highlighting products while reinforcing the collection's narrative and enhancing customer engagement.
Store Layout & Zoning
Creation of a floor plan defining the store's functional areas, including product displays, customer circulation, the themed corner, and the storefront window, ensuring a strategic and engaging shopping experience.
Window Display Design
Development of the final storefront window display, bringing the "Winter in the Mountains" concept to life through a compelling visual composition designed to capture attention, communicate the campaign's identity, and showcase the featured products.
Academic Project - IED São Paulo
June 2024 | São Paulo, Brazil
