The Iconinc Lab

Spatial & Flagship Design

Developed during my Postgraduate studies in Retail Design and Branding at Elisava, this project targeted an emerging Brazilian scalp-skincare brand. The goal was to elevate a niche product into a fully realized spatial experience.

Beyond the physical store, the project required a comprehensive 5 to 10-year scalable expansion strategy, designing modular systems adaptable to different retail formats and international markets.

Design of the brand's primary retail environment, translating the product's scientific yet organic DNA into architecture. Key features include a raw stone service counter contrasted against glossy terracotta tiling to create a tactile customer journey.

Development of versatile commercial touchpoints, ranging from custom pop-up installations to premium corner displays tailored for major global department stores like El Corte Inglés.